Mind Power

Hi Everyone, hope you’re well. :)

For most of today (Monday), I’ve been preparing for an all day speaking gig (3 different presentations at the one conference, in fact) that I have on here in Melbourne tomorrow. Anyway, I was just looking through some of my old stuff (trying to find something specific) when I stumbled across a fascinating story that I shared a few years back. It’s yet another amazing example of how we (you, me) create own experiences (consciously or not) and how we literally determine our own version of reality.

Take a peek…. 

A study was conducted at Stanford Universityin early 2008, where a group of subjects sampled two different wines; a cheaper wine ($20 bottle) and a more expensive wine (over $100). They then reported their feedback to the researchers. For this study the participants knew the value of each of the wines and as you might expect, the vast majority scored the expensive wine highest, in terms of taste and pleasure, and the cheap wine at the other end of the scale. In order to make the study even more scientifically valid and objective, the researchers conducted MRIs on the participants to see if their perceived enjoyment (of each wine) correlated with what was happening physiologically in their brain. And guess what? It did. The wine which they perceived to taste the best and give them the most pleasure (the ‘expensive’ one) actually created a comparable pleasure response in their brain. And of course, the cheap wine showed the opposite; a lower level pleasure response. Now, all those results are interesting but what’s truly fascinating is the fact that the two wines (the cheap and the expensive) were actually…. the same wine! There was no cheaper or more expensive version; they were both relatively cheap. The story was fake but the responses were very real.

So, if your thinking and beliefs can literally determine the biochemistry of your brain, what else might be possible?

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{ 14 comments… read them below or add one }

Suu October 15, 2012 at 7:04 pm

Hi all. Yes, I’m well thankyou Craig. How’s your good self?
I’m a walking, talking, advertisement for getting a positive mind set and my brain has been through a sh*t-load of stuff to make me that way.
Learning to unlearn past behaviours has been easier for me than most because I’ve thought that I had no choice. I’m wrong. I chose to think positively.
I choose calmness, I choose, to taste/listen first and comment later, I choose to smile instead of grimace, and I definitely choose love over hate.
Live and let live.
Suu xxoo
PS – $20 is not cheap for a bottle of wine where I come from :P


Deb A October 16, 2012 at 8:54 am

Hi suu, I regularly read your comments and I admire yr positivity and wld love to know how to keep positive. My husband and I are faced with a difficult decision that will affect our family and I feel so down and despondent about it. A constant ache in my heart. How do you find the strength to stay positive.


Suu October 16, 2012 at 1:47 pm

Hi Deb
I take a deep breath and face my fears and let them go.
We only have control of our reactions to things so it becomes a choice whether or not to dwell on it, cry over it, fix it, or react with a smile so you can make in informed decision on whatever is happening.
It’s not a thing to change overnight but it sure is worth it to start :)
You can find me on Facebook as I don’t think there are many people with the name Suu on there :P
Or email Craig for my email address.
Happy to chat anywhere LOL


PG October 16, 2012 at 6:25 pm

I’d like to say that I think Suu rocks too, Deb! :)

Deb, I find that I can stay really positive about most stuff (and I’ve had a lot of bad shit happen in my life, in the past) because I *trust* that what’s going to happen as a result of that “bad thing” is going to be a good outcome. I try and actively look for the positives in a situation and then focus on them – not the “bad” bits. And I trust that I am where I need to be, learning the stuff I need to learn to help me grow, and that it’s all going to turn out well in the end. And to get like that, you have to just thinking like that until it becomes natural – the old “fake it till you make it” thing, if you have to.

Dreading a situation isn’t going to make it any better – and in fact, it can make it worse. I’m with Deb – confront the fear of it, acknowlegde it, examine it if you have to, and then let it go and trust that you (and your family) will be fine in the end.

I truly believe that we can change the outcome of situations by putting a positive spin on things and by viewing it differently. if you expect a good outcome from a shitty situation, you often will get a good outcome! ;)

I know it’s not easy, but it’s really worth doing!

Good luck with your tricky situation. Take care, PG xo


Brian Madigan October 16, 2012 at 8:06 am

That’s great Craig. What else might be possible? …. anything!


Debstar October 16, 2012 at 8:23 am

Hi Craig. This is called value attribution and used a lot in advertising. Great post.


Carmelo October 16, 2012 at 8:37 am

Kind of makes you wonder how to trick your mind yourself. Also, it makes you wonder what “authority” is feeding the beliefs that you have and hold onto. Then, you’ll still have to wonder what beliefs you’ve held for years are affecting the current suggestions you’re giving yourself or others are feeding you.

And what’s the motivation behind what you think you want to believe. I certainly do believe that we believe what we want to believe. But is what we want to believe coming from us or from tradition, society, parents, teachers, gurus or what?

Then too, where do addictions come into play? Are our minds connected with our egos or with our hearts? I believe that when we succumb to suggestions we’re following pre-set ego-like behaviors and not a heart-centered awareness. Yes, we all do it! I could be the worst! :-)

But, I’m observing myself and changing…. whew!


Suu October 16, 2012 at 1:49 pm

Well said :)


Nancy October 16, 2012 at 8:58 am

Thanks for sharing this! It’s a great reminder.

-Nancy (from Santa Barbara, CA USA)


Evan October 16, 2012 at 2:42 pm

A world where war is over and each of us has enough of the necessities.


Vinh Giang October 16, 2012 at 3:17 pm

Hi Craig!

My name is Vinh and I am a speaker as well and I have to say that the brain is an amazing place! Especially in the example you gave, isn’t it just fascinating. I love your work mate and I look up to you! Hopefully one day I’ll be able to meet you!

All the best with your speaking gig Craig!


PG October 16, 2012 at 6:17 pm

I hope your speaking gigs went well and can’t wait till I can have you at one of my company’s conferences! Love this story – yes – indeed – WHAT ELSE IS POSSIBLE??!!!! Love it – great reminder for me.


sweetpea October 17, 2012 at 8:46 am

Yep…I can dig it. Pass the placebo… I was watching one of those home renovation shows a few months ago. The lovely hostess of the show was showing the viewers around an architect’s house… ooh isn’t this nice…oohh..how lovely. And then… they got to the kitchen. Well actually, the architect explained, there are two kitchens. The fake kitchen at the front, which is kept pristine and in decorator fancy, (no shitty cluttered benchtops with gawd knows…plates with sludge on them) and the “real” kitchen behind it, where the real shit goes down…you know women in rubber gloves, wiping benchtops…and spilling stuff.

I was amazed. I was amazed as I dropped to the floor laughing myself into a stitch AND a cramp…a real one.

We humans are soooo funny. Lord knows, the architect and his good wife, seem lovely, but they don’t want anyone to see their mess, so fork out a cool 30 g for a fake kitchen. (Just in case someone thinks they are slobby, or it wouldl ruin the design and flow of the room)

No doubt Craig, they might put the cheap wine in the good kitchen, and the good wine in the fake kitchen…coz its for show.

The tv hostess said…”wow”…I said “wow”…but for entirely different reasons…I just wondered why the architect didn’t build a dining room in his backgarden with a walkway that resembles the domed departure walkway as you are boarding your plane…or perhaps the mother ship…. why bother cooking at all?…. just offer those airline
trays with things that resemble food… and when the guests have finished… in the bag.. the scraps…not the guests….

Yep …new wine in old bottles, old wine in fake kitchens…
Love it… people continue to fascinate…really…I love this stuff… all power to the architect, and the tale of two kitchens… I would invite Charles Dickens home for tea…

Started a new business Craig….for misfits, rebels and crazy arsed people… thank you Mr. Jobs…. I might not attend your gigs…but I am sure in the coming year…. I might just get you to Sydney to speak to my tribe…and I will pour a glass of red for you…in my non fake kitchen…now I really want to invite that architect….really…what a hoot.



Maylene October 17, 2012 at 9:17 am

The power of mind over matter! That’s why kissing it better works.


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