Comments on: What’s Your Brand?

By: Craig Harper

Craig Harper — Fri, 25 Apr 2008 05:33:00 +0000

Hello Triple G.

Yep, quite relevant for you...

( )

By: sarah

sarah — Fri, 25 Apr 2008 01:58:00 +0000

Wow Craig, you have just made me realise how important branding is going to be for me in my profession.
Hadn’t even thought about this
Thanks for the wake up
GGG

By: Evelyn Lim

Evelyn Lim — Wed, 23 Apr 2008 14:15:00 +0000

It makes all the difference doesn’t it? Women should know. The same handbag looks and feels different if the tag on it says “Gucci” or “Prada”. It’s not just about the handbag; it’s the brand that she is wearing.

By: Craig Harper

Craig Harper — Wed, 23 Apr 2008 03:20:00 +0000

Hey Dave, thanks for dropping by and sharing your insights and expertise on the matter – good stuff.

Cheers.

By: Craig Harper

Craig Harper — Wed, 23 Apr 2008 03:15:00 +0000

Kelvin… you know if you keep making sense you’ll create a precedent and I’ll come to expect it!

Cheers

By: Craig Harper

Craig Harper — Wed, 23 Apr 2008 03:14:00 +0000

Thanks for your thoughts Stanley...

Nice.

Cheers

By: Craig Harper

Craig Harper — Wed, 23 Apr 2008 03:13:00 +0000

No Carlie.

I will continue to push

By: Craig Harper

Craig Harper — Wed, 23 Apr 2008 03:12:00 +0000

You’re welcome Damian….

By: Dave

Dave — Wed, 23 Apr 2008 02:50:00 +0000

A $15,000 speaker can charge that much because there are many others willing to pay that much. It is what the market will bear.

Of course it is all about the personal brand!

That $15,000 speaker is probably:

a) Known by the group organizers who are willing to pay the fee (brand awareness)

b) Seen as an authority on the topic (positive strategic awareness)

and

c) Expected to deliver a superior speech (Brand promise made, promise kept).

Branding is actually easy to understand conceptually. Figure out what it is that you stand for that is unique and deliver it every single time in a way that blows the socks off people.

It is the people who try to take shortcuts with branding that run into trouble. Why? The shortcuts are usually because they haven't figured out yet what they offer that is unique, why somebody would prefer it and how to communicate it effectively.

The Marketing Guy Who Drives Sales
www.DolakBlog.com

By: Kelvin from Los Angeles

Kelvin from Los Angeles — Wed, 23 Apr 2008 01:07:00 +0000

This post starts out like one of those “make money blogging online” posts and then turned into a “lesson from Craig Harper” article. Interesting.

I think people will never know what they’ll actually get until they actually hear the speaker talk. Paying for a brand name speaker is just a way of increasing the likelihood of getting a good presentation out of it. Sure, there’s a chance that the other unknown speaker is just as good, or even better, but the risk involved in making that bet is bigger. In a way you are paying for the peace of mind.

For the personal brands, let’s say you are asking someone for help. While some stranger on the street might be able to do a good job, or even a better job, but you would like to go to the friend that has a reputation for helping other people with that particular problem. You don’t know if they’ll do a good job helping you, but you are increasing the likelihood.