What Are Your KPIs?

In business we talk about things called Key Performance Indicators (KPIs). Some people call them Key Success Indicators (KSIs). Same, same. We use KPI’s to help us gauge progress, efficiency, productivity, performance and ultimately, failure or success in relation to our pre-determined objectives. In business, we like to quantify results and outcomes because they are black and white. Absolute. They are what they are. Clear and indisputable indicators. If we turn over 1.25 million dollars this year (a very specific amount) and our goal was a million, then the numbers alone tell us we’ve done well. Our formula is working.

So, being a business owner, scientist and performance coach, you can imagine how excited I get by a little KPI talk! Sad, I know. Nonetheless, they can be a valuable part of the personal success journey that is Project You.

Sometimes it’s a good idea to approach our personal goals with something of a ‘business’ (or impersonal) mindset. That is, to turn down the emotion (and the vague, subjective fluffy stuff) and turn up the logic, objectivity and strategy. Of course, it doesn’t work with every personal goal (I want to be happier, for example) but it does work with many. For example: I want to write a book by… I want to lose 10 kilos by….. I want to renovate the bathroom by… I want to save a thousand dollars by… And so on.  

Less fluff. More black and white.

What are your KPIs? :)

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{ 3 comments… read them below or add one }

Sulagna - Love in India February 19, 2013 at 6:25 pm

How perfectly put, Craig.
I’d attempted blogging (“seriously” ;) ) once around mid-2011. I was actively doing everything I could do grow traffic.
But traffic growth rate “felt” “unexciting” a month and a half later. (you know, the Motivation vs Commitment stuff which I’d kinda muddled up)
I gave up blogging and settled into my 9 to 5 job.
A year and a half later something happened which forced to me start blogging again. This time SERIOUSLY seriously.
I created clear, realistic (to me) monthly traffic goals, and growth targets.
It has been a few months since I restarted. And I know it’s those hard numbers on a spreadsheet which have kept me going – taking the emotion out of the traffic!


Ruth February 20, 2013 at 8:55 am

Hi Craig,
I really appreciate your blog on KPI’s. I approach far too many problems and issues from an emotional angle. I need to look at things more objectively. Thanks for all you do!


dave February 20, 2013 at 11:04 am

Mine is something i don’t want to do Craig.
I’m going on a 13 night cruise Friday week, and I DON’T want to put on 10kgs..
I guess it will be the onboard gym for me


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