The Slow Fix

Shortcut Central

You and I live in the era of the quick-fix. It’s popular, it’s in demand, it sells like crazy and it comes in a range of products, programs and services. And exciting shapes, sizes and colours. You can pay for your quick-fix up front or you can take the ‘four easy monthly payments’ (plus postage and handling) option. There’s the seven-day health detox programs guaranteed to undo thirty years of abuse in a week (you may want to read the fine print). There’s the plethora of get-rich quick schemes; each a little quicker and better than the last. There’s the miraculous almost-instant weight-loss programs; complete with incredible testimonials from very thin people with very white teeth. There’s the endless supply of habit-breaking, behaviour-modifying, life-changing programs designed to re-program your dysfunctional brain before dinner. And let’s not forget the backbone of late-night advertising… five-minute abs. 

If only.

Despite the over-whelming evidence that quick-fixes rarely do anything more than line the pockets of the purveyors of such programs and products, the magic pill market continues to flourish and the seekers of such shortcuts continue to seek.

Once upon a time people just did the work.

Like it or not, want it or not, some things can’t be changed, fixed or undone quickly, easily or painlessly. Now, try and sell that to our quick-fix, instant-everything generation.

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{ 24 comments… read them below or add one }

chebbieanne February 3, 2013 at 1:20 pm

Instant gratification underwent a shift in the mid 70′s from an undesirable character flaw to an absolute right. With the advent of credit cards, easy money, fast food outlets, crash diets, bodies of our dreams and big comfy couches in front of increasingly large TV screens – we somehow embraced the concept we could “have it all” instantly and we never considered the consequences.
The marketing was clever and we fell for it. We rewired our thought processes so now we get angry when we are denied instant gratification – after all it is our right! Dont we love to defend our rights!
How do we market the concept of delayed gratification reaping bigger rewards? Real ones that last :)
Well I guess in a society that accepts marketing fruit and veg as organic as distinct from what ? inorganic or cutting out half your stomach to stop you putting food in your mouth or making TV’s so big they pose a radiation risk in your home anything is possible. Isn’t it??

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Craig February 4, 2013 at 12:22 pm

Great insights Chebbieanne :)

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Matt February 3, 2013 at 6:18 pm

Craig, is there any way I can get your posts quicker? I want them all now!

Ps, great post and just to let you know I’ve still not drank any booze for 70 days now! Feeling so much better and fitter but as you say it’s a slow process.

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Craig February 4, 2013 at 12:23 pm

Funny boy Matt – and keep up the good work with(out) the booze! :)

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Anonymous February 3, 2013 at 6:59 pm

Weight loss quick fixes: skipping meals, taking laxatives, making myself puke, getting my jaw wired, having my stomach stapled or banded, getting my intenstines shortened, receiving injections of pregnant mare’s urine.

The slow option seems more and more like a good idea.

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Trolley Wife February 4, 2013 at 11:47 am

Oh Anonymous, you poor thing. I hope you are doing much better now. Take care

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Craig February 4, 2013 at 12:24 pm

It is! :)

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Loretta February 3, 2013 at 8:40 pm

Harps,
I agree with everything you said.
But I must say, the Nicer Dicer Plus (late night advertising) looks like the perfect quick fix for someone who hates doing the work of chopping up salad…:-) :-P

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Craig February 3, 2013 at 10:08 pm

Okay Watto, so you’ve discovered the one exception. But OTHER than the Nicer Dicer Plus…. it’s all true ;)

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vasilios February 3, 2013 at 10:41 pm

yep, ppl who get banded only loose like a third of their excess weight..and your hair falls out when you get your stomach cut off ie gastric sleeve and colonic irrigation leaves you with heaps of water up your arse..

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Craig February 4, 2013 at 12:24 pm

Wish I wasn’t eating when I read that ;)

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Love in India February 4, 2013 at 1:27 am

I’m guilty of the same thing. Knowing everything, we still dream that by some MIRACLE quick fixes will work. Inevitably, everyone is disappointed.

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Craig February 4, 2013 at 12:26 pm

The slow fix doesn’t (really) sell but it does work! :)

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Annie Mac February 4, 2013 at 6:07 am

This is so true. I work with children and you can see this quick fix, instant need for it to be right know more and more. Resilience and working towards something is getting a less and less phenomena.

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Craig February 4, 2013 at 12:26 pm

Sadly :(

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Sandy Fishwick February 4, 2013 at 10:13 am

It took years to make the mess, it will take time to fix it.

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Craig February 4, 2013 at 12:27 pm

And that’s okay Sandy – I’ll cheer you on :)

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Pet February 4, 2013 at 10:24 am

I’ve started my slow-fix TODAY…. I know I know, its a Monday….. ;-p

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Craig February 4, 2013 at 12:27 pm

I’d rather you start on a Monday than no day Pet :)

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Trolley Wife February 4, 2013 at 12:08 pm

Looking at current adverts, mago’s etc it is extremely clear that companies and businesses will go through any lengths to capture their market.

It seems particularly awful to me that businesses who are in the health industry of all things, rip people off and make them unhealthier if anything. Many weight loss diets are just wacky fads that help people start off on a life time of disordered eating.

The same applies to the cosmetic world. Quick Fix your wrinkles or gravity issues. I know heaps of girls in their 20′s having botox to prevent the wrinkes or fattening up their perfect natural lips or getting lipo – quick fixes, sometimes on things that did not need to be fixed. It is crazy awful.

Oh darn my eyelids are hanging over my eyes and some tightening cream will fix it. Look at some wrinkle creams $440.00 for 50 ml. Nothing on the ingredeint list can work magic but people buy it because the feel simply not good enough..

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Craig February 4, 2013 at 12:29 pm

Yep, yep and yep…. :)

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Milly's mum February 4, 2013 at 12:16 pm

yep been there done that, thats why I have yo-yo dieted for most of my life, now it is about eating clean and exercising, it still isn’t easy but I am getting there. I am getting compliments from friends who are doing this detox or that shake diet and ask me what am I doing when I tell them it is back to basics, they don’t want to just eat clean and exercise because it takes time.

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Craig February 4, 2013 at 12:30 pm

Good for you Milly’s mum… :)

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dave February 4, 2013 at 4:41 pm

….but Craig, I’ve been attempting to get rid of my man boobs for months now. Please tell me there is a pill or a quick fix. Seriously though, I’d even settle for some of youe excellent advice :)

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