Twelve Easy Ways to Create Rapport

A New Part of the Curriculum?

Creating Rapport: without doubt, one of the most fundamental, desirable and valuable interpersonal skills. Being able to create connection with others makes our lives easier, more rewarding, more productive and less stressful on many levels – in both our personal and professional worlds.

Personally, I believe it should be taught as a subject in schools.

Over the years, I’ve watched many highly-qualified personal trainers (some with Masters Degrees) struggle to succeed in the fitness industry simply because their academic knowledge and theoretical understanding didn’t necessarily equate to connection and rapport with their clients. As a teacher, trainer or coach, knowing stuff is good but being able to motivate, inspire and connect with your ‘students’ is great. By the way, knowledge isn’t power.

Applied knowledge is power.

As a person who attends plenty of conferences (mostly as a speaker these days), I’ve also watched many educated, knowledgeable and credible presenters crash and burn because their intellect, knowledge and academic credibility wasn’t supported with comparable communication and connection skills.

That is, they couldn’t build rapport with their audience.

The ability to build rapport is a skill that’s relevant and desirable for everyone from the prison inmate to the CEO. The kid in the playground to the professional comedian. The school teacher to the Prime Minister. And the waiter relying on tips for financial survival to the police negotiator working to resolve a potentially lethal situation.

Then there’s my dentist. He’s funny, interesting and genuine. And a little bit cheeky. He’s not bad at the teeth stuff either. He builds relationships and creates rapport with everyone who walks through his door. And he does it with apparent ease. In an environment where many people are (typically) terrified, this guy has an amazing ability and awareness to make people feel comfortable and confident in a short amount of time.

Now that is a valuable skill.

Especially when he’s about to invade your mouth with tools. I believe his successful dental practice has almost nothing to do with his technical competence or dentistry skills.

So, here are some connection suggestions:

1. Eye contact. Study after study tell us that something as simple as looking people in the eye when we speak to them makes them feel more valued, respected and important. If you want to create instant disconnection, look around the room or check the time while someone pours out their heart to you.

2. Remember and use their name. Fundamental and obvious but still not maximised. If you’re like me, you often forget someone’s name four seconds after you hear it. I hate to admit it but this is an area where I (often) suck. Sure, I meet five bazillion people a year, but still, I suck. These days, I find myself repeating their name straight away and then using word association. That is, I picture someone I know with the same name. Which works well unless their name is Bertulia.

3. Don’t talk about you (too much). Constantly bringing the conversation back to you is a turn off. People love to talk about their stuff, so let them. For a while.

4. Be Sincere. People know a fraud. Don’t act, be you. People recognise and value authenticity.

5. Ask meaningful and relevant questions. Asking the right question at the right time tells people that you’re plugged in to what they’re saying. Which builds trust and rapport.

6. Find a genuine reason to compliment people. Nearly a century ago, Dale Carnegie (of How to Win Friends and Influence People fame) was teaching us the value of a well-timed and sincere compliment. And yes, it’s okay to be strategic as long as our words are a true reflection of our feelings.

7. Know who you’re talking to. Knowing a little about who we’re chatting with (background, career, education, expectations, likes, dislikes, beliefs, values, etc.) drastically improves our chances of creating connection.

8. Smile. Another no-brainer but still, many of us don’t do it often enough. At times, we’re a cynical and grumpy bunch. Every face tells a story, so what story is your face telling?

9. Empathise. Acknowledging someone’s feeling is one of the easiest and quickest ways to open the connection door. By the way, acknowledging what someone feels doesn’t (necessarily) mean agreeing with them. I can understand you without agreeing with you. I can even support you without sharing your goals, beliefs or values.

10. Do something unexpected. Something nice, that is. Random acts of kindness are much more than a warm, fuzzy idea.

11. Talk with them not at them. Talking ain’t always connecting. Some people are great talkers and terrible communicators. Be engaged, pay attention and listen actively.

12. Don’t talk yourself up. It’s tacky and tells your audience that you’re looking for approval. Humility is much more engaging and attractive than ego. If you’re amazing, they’ll figure it out.

You’re Welcome. :)

I’m sure you have a suggestion or three to add to my list. Do share.

* Don’t forget my new kid’s book (The Angry Ant) is out now! Love this article? Sign up for my FREE Email Newsletter today to receive more articles like this, and get my FREE Ebook!

{ 7 comments… read them below or add one }

chebbieanne December 5, 2010 at 1:04 pm

Humor is a great way to connect to people as is always making a point of treating everyone you meet the way you would like to be treated yourself. Never make a judgement based on appearance because you are bound to be wrong and you have blown the chance to connect.

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Liz N December 5, 2010 at 1:26 pm

Hi Craig,

As a fellow Exercise Phys who does a lot of rehab type work, I think these ‘connection suggestions’ are great, but would rather work with someone who was knowledgeable and rough around the edges than a “just finished my Cert 4 (ie inexperienced) and been crowned ‘Miss Congeniality’” type of person.

Or maybe I shouldn’t have let that one slip out of the bag. I’m forever rehabbing clients with less than positive PT experiences – ie “he was a really lovely fellow, but why I am now at the physio twice a week”. That just may have slowed my business. :)

Best,
Liz N

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Evan December 6, 2010 at 8:18 am

Great suggestions. I too need to do something if I’m not to forget their name immediately after they say it.

I don’t know if it’s just me but I don’t like people over using my name either. Salespeople do this a lot. I know my name, I don’t need you to use it every time you address me. But maybe that’s just because I’m introverted (or grumpy).

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Anonymous December 6, 2010 at 10:08 am

It’s not easy for me with people (although I’m practising). With cats on the other hand…

Ten easy ways to build rapport:

1. Don’t force a cat to be friendly – if he’s not interested, leave him alone.
2. Let the cat come to you rather than you going after him.
3. It’s up to you to understand what the cat’s body language is saying (tail, position of ears / whiskers).
4. Don’t stare, avoid prolonged eye contact.
5. Be slow and deliberate in your approach, no rushing or jerky movements.
6. Be gentle at least until you get to know each other (some cats like a rougher approach but bear in mind you are 20 times bigger than him so he needs to trust you).
7. Don’t take liberties until you know him – eg touching under the chin or on the belly.
8. Cats like conversation (chirping or “mrrrrr?”).
9. Cats like “playing” (practising hunting) but they can’t snap out of play mode quickly – so during play keep your hands out of reach of claws.
10. The biggest compliment a cat can give you is to stop purring and simply co-exist.

And there are different sets of etiquette for rapport with other animals, horses, dogs etc – I’d like to know how keepers get on with dolphins or lions or hawks for example. And what the ways are to get on with gorillas or chimps (the suggestions you make here include a lot of things you can only do through talking) and whether those things work with people as well. OK, I’ll stop rambling off-subject now (and return to being a Crazy Cat Lady).

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stormy bear December 6, 2010 at 12:15 pm

I have a little saying of my own…”rapport gets you in the door”. Its absolutely true that you can be an expert in your area and have stacks of knowledge but that aint gonna help you if you simply turn people off. I was recently looking for a medical specialist in a particular area of expertise and there were so many to choose from and they were all highly qualified knowledgeable people. The one who got my business was the one who made me feel completely relaxed and actually engaged me from the first handshake. He was genuinely interested and easygoing and i walked out of there feeling much better than when i went in. Yep its very obvious why he is a highly successful man despite all the competetition out there in his field. Authentic, caring and passionate……….that’ll do me!

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Leanne December 6, 2010 at 2:34 pm

Hi Craig,
Just wanted to let you know I have received and read your new book – I love it!!! I am the type of person who appreciates a straight and true method rather than the ‘swings and roundabouts’ and ‘fluff’ delivered by others. It is also small enough for me to take with me anywhere so when I waiver in my convictions I can just pick it up, read it and be reaffirmed as to why I’m doing what I’m doing at the moment. And by jove it can get a little rough at times – your book is now my constant companion. Thank you – keep up your amazingly good work!!:) hug!

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kathryn December 6, 2010 at 9:25 pm

Nodding in agreement with Liz – I’ve overheard a lot of locker room conversations about injuries via personal training (although I guess the communication process is 2 ways).

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