Well, after a year of toil, it’s done. All two hundred and eighty pages of it and I’m very happy with the result. Hopefully, you will be too. If you like the way I write, coach and connect on this site then I’m sure you’ll enjoy my new literary offering. If you’re familiar with my stuff, then think of this book as a very, very, very long (but incredibly fascinating and inspiring) post.
Here’s the official blurb…
“Not surprisingly, Craig’s latest book is a no-nonsense, straight-talking instruction manual for life. It’s filled with funny stories, simple strategies, unique insights, powerful messages and more swearing than his mother would like. Each of the 101 brief chapters is a self-contained lesson, meaning that it doesn’t need to be read front to back. It’s a resource, not a novel. Ironically, this book is written for people who don’t (necessarily) like to read books. It’s an easy read; relaxed, amusing and relevant.”
The Back Story
About a year ago, the lovely Andrea McNamara from Penguin books approached me and said (1) “we like what you did with Stop F*cking Around (a self-published book)” and (2) “we’d like you to do a much larger but similar style of book without the ‘F’ word on the front cover”. Apparently, some family-friendly stores (like Big W, Kmart and Target) are a little uncomfortable displaying profanity. Who knew? So, we came to a contractual arrangement (quite painlessly) and I set about building my new book.
Having spent the last eight years writing nearly two thousand “live, love, laugh and learn” (type) articles exclusively for this site, it would have been unrealistic for me to come up with all new, never-seen-before content when we’re exploring the ‘Change Your Life’ stuff. For that reason, this book is an integration of new content and lessons and stories that will be familiar to some of my subscribers (depending on how far back you go with me).
Keeping in mind that the vast majority of people on Planet Earth have never heard of me, the key commercial objective with this book was to reach a new audience, increase overall awareness, build the brand and hopefully, sell a crap-load of books. Technical, I know. On a personal level, my goal was to produce something that (1) I would be proud of and (2) might be the catalyst for change for thousands of people over the next decade or five.
Okay, full disclosure.
At first, I didn’t like the name at all. Penguin did, I didn’t. I thought it was a little… er, gimmicky. I wasn’t sure that it accurately represented the depth and quality of what I had written. And then one day while I was backstroking in my own self-importance, a very smart marketing person from Penguin asked me “Craig, do you want people to notice your book in the store, pick it up and buy it?”
Hmm, good point.
The simple truth is that my relatively low profile meant that we needed a cover and title which would encourage people to (at least) pick it up off the shelf and take a peek. For people who already ‘know’ me, the title of the book is far less important because, to an extent, they already know what to expect. Penguin ran a bunch of potential titles (about ten) passed some market research folk and the overwhelming favourite was Pull Your Finger Out. So, what do I know?
Okay, enough. Enjoy your day.
You can buy your book HERE.