My New Book!

Finally

Well, after a year of toil, it’s done. All two hundred and eighty pages of it and I’m very happy with the result. Hopefully, you will be too. If you like the way I write, coach and connect on this site then I’m sure you’ll enjoy my new literary offering. If you’re familiar with my stuff, then think of this book as a very, very, very long (but incredibly fascinating and inspiring) ;) post.

A Snapshot

Here’s the official blurb…

“Not surprisingly, Craig’s latest book is a no-nonsense, straight-talking instruction manual for life. It’s filled with funny stories, simple strategies, unique insights, powerful messages and more swearing than his mother would like. Each of the 101 brief chapters is a self-contained lesson, meaning that it doesn’t need to be read front to back. It’s a resource, not a novel. Ironically, this book is written for people who don’t (necessarily) like to read books. It’s an easy read; relaxed, amusing and relevant.”

The Back Story

About a year ago, the lovely Andrea McNamara from Penguin books approached me and said (1) “we like what you did with Stop F*cking Around (a self-published book)” and (2) “we’d like you to do a much larger but similar style of book without the ‘F’ word on the front cover”. Apparently, some family-friendly stores (like Big W, Kmart and Target) are a little uncomfortable displaying profanity. Who knew? So, we came to a contractual arrangement (quite painlessly) and I set about building my new book.

Having spent the last eight years writing nearly two thousand “live, love, laugh and learn” (type) articles exclusively for this site, it would have been unrealistic for me to come up with all new, never-seen-before content when we’re exploring the ‘Change Your Life’ stuff. For that reason, this book is an integration of new content and lessons and stories that will be familiar to some of my subscribers (depending on how far back you go with me).

Keeping in mind that the vast majority of people on Planet Earth have never heard of me, the key commercial objective with this book was to reach a new audience, increase overall awareness, build the brand and hopefully, sell a crap-load of books. Technical, I know. On a personal level, my goal was to produce something that (1) I would be proud of and (2) might be the catalyst for change for thousands of people over the next decade or five.

The Name

Okay, full disclosure.

At first, I didn’t like the name at all. Penguin did, I didn’t. I thought it was a little… er, gimmicky. I wasn’t sure that it accurately represented the depth and quality of what I had written. And then one day while I was backstroking in my own self-importance, a very smart marketing person from Penguin asked me “Craig, do you want people to notice your book in the store, pick it up and buy it?”

Hmm, good point.

The simple truth is that my relatively low profile meant that we needed a cover and title which would encourage people to (at least) pick it up off the shelf and take a peek. For people who already ‘know’ me, the title of the book is far less important because, to an extent, they already know what to expect. Penguin ran a bunch of potential titles (about ten) passed some market research folk and the overwhelming favourite was Pull Your Finger Out. So, what do I know?

Okay, enough. Enjoy your day. :)

You can buy your book HERE.

If you liked this article, subscribe to my blog and receive my FREE eBook. Click here: I want a FREE eBook. If you’re interested in having me work with your organisation you can contact me here.

{ 57 comments… read them below or add one }

Steph April 23, 2013 at 5:23 pm

Very exciting! I can’t wait to read. Congrats CH. You deserve every success x

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Craig April 24, 2013 at 9:15 am

Thanks Steph!

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Fi April 23, 2013 at 6:24 pm

Well done you …. enjoy the day it has finally arrived!!!
:-) xx

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Craig April 24, 2013 at 9:16 am

Thanks Feeble x

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Trish B April 23, 2013 at 6:59 pm

There you go again, showing us all up by finishing something that you started…
But seriously Craig, well done!
It’s so exciting to think that your amazing message is going to reach a whole new audience (and they’ll tell all their friends etc., etc.).
From the blurb you provided, it sounds like the perfect self-help tome:
self-contained lessons to give us that much needed kick-start when motivation goes missing. Can’t wait to read it!
Trish.

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Craig April 24, 2013 at 9:17 am

Thanks Grammar Queen (notice I didn’t say “Grandma Queen?) ;)

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Anonymous April 23, 2013 at 7:56 pm

Hi Craig, never heard of you, although i am sure i have heard you on SEN before just dudnt take note it ws you. I just hear you on SEN and am very keen to buy your book. Can’t wait to go to Kmart on my lunch hour tomorrow. Thanks for sharing your thought and insights. Look forward to reading it. Will spread the word if your book is any good :) which I am sure it will be.

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Craig April 24, 2013 at 9:17 am

Thanks Anon :)

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Jane April 24, 2013 at 12:08 am

“It’s a resource, not a novel. Ironically, this book is written for people who don’t (necessarily) like to read books. It’s an easy read; relaxed, amusing and relevant.”
Then I am thinking it will be a great ‘toilet’ book…. you know… when you are sitting there contemplating the world…. I have a toilet with inspirational books for whom ever chooses or has the NEED to ‘be’ there!! Sincerest congrats Craig…. :)

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Craig April 24, 2013 at 9:20 am

I do some of my best… er, reading in the crapper Jane :)

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agm July 13, 2013 at 4:15 pm

Some twenty years ago in a rural industries and produce grower liaison role we discussed in meetings, and I researched with questionnaire, where do people do most of their reading about things that inform them for life in general; not the really in depth stuff of business survival etcetera; many responded “Other: in the toilet”.
So we now frequently ask, ‘is it worldly official reading or life-changing toilet reading’?

Congratulations CH, you have done what a lot of us still talk about doing.

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Katherine Gordy Levine April 24, 2013 at 2:09 am

Titles matter. Congrats. I pinned your book on my newest board; http://pinterest.com/pin/147141112798078330/. It was a bit tricky for me as some of my followers would be turned off by the title. Why I never could pin your first book. I told them in my comments they should not let Word-Prejudice interfer with reading the book. Good luck, it is hard work getting books sold.

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Craig April 24, 2013 at 9:21 am

Thanks Katherine, I appreciate your support :)

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Katherine Gordy Levine April 24, 2013 at 1:46 pm

And I appreciate you wisdom and wit. Stay strong and stop F**** around. Kat

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LisaF April 24, 2013 at 6:17 am

Nice one! Always take something useful from your words, Craig, and have all of your other stuff, so looking forward to this. Congrats! I need a bigger smiley face for something as big as this! :-)

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Craig April 24, 2013 at 9:21 am

Cheers LisaF :)

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Annie Mac April 24, 2013 at 6:22 am

Hi Craig, just ordered the book can’t wait to read. I have an assignment waiting to be done and everything seems to get in the way. Just the message I needed today and everyday.

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Craig April 24, 2013 at 9:22 am

Don’t let that assignment get in the way of my book Annie ;)

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Sharon Clark April 24, 2013 at 7:03 am

So excited for you! The beginning of the next chapter of the Craig Harper Story! I discovered you thru your last book! Life is about what we give, you my friend have the ability (gift) to help people change their life! How Awsome & rewarding! The success of the book is a given! Carpe Diem! Much love to you! Always mine & now many, many others Messenger! That’s living your purpose! ….Grasshopper :) xx

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Craig April 24, 2013 at 9:23 am

Hello Grasshopper no.1.

You made me smile. Thanks. :)

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Twist N'Shout April 24, 2013 at 7:05 am

Hi Craig, what a perfect present to have your new book hit the shelves on my birthday of all days, clearly the Universe is telling me I must have at least one of these new books which I cannot wait to get my hands on!! Question:- Will the books be avail on Sunday for purchase?? If so, I will hold off and buy then, if not I’ll order one with John today!! Congratulations Harps, I am as proud of you as you are of you and I feel this book will be an 11 out of 10 on the success scale!! Cheers, Twist (the birthday girl!!)

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Craig April 24, 2013 at 9:24 am

Happy Birthday Twist!!!

Yep, it will be available Sunday. :)

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PeggyH April 24, 2013 at 7:34 am

Congratulations Craig. I have no doubt that your book will be a success. Everything you blog seems magically timely.

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Craig April 24, 2013 at 9:24 am

That’s because I’m magic Peggy. ;)

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Carol April 24, 2013 at 8:49 am

Fantastic your book is out!!!:)
Question: When are you coming to New Zealand???????

Cheers
Carol

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Craig April 24, 2013 at 9:34 am

Hey Carol!

The challenge in me doing a ‘gig’ in NZ is…. nobody knows who I am. Small issue. I’m thinking if I ran a seminar, it might be me, you (Carol) and three others. Having said that, I would love to come and speak, so if anyone’s feeling a tad entrepreneurial and wants to make it happen… let me know!

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Simon April 24, 2013 at 9:27 am

Congratulations mate on getting the book to market – I know it will be a huge success and will help many people in the process take action and make some positive changes in their lives….I can’t wait to get my hands on it.
Much Respect
Simon

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Craig April 24, 2013 at 9:35 am

Thanks Simon. It’s been an effort but it’s worth it. I hope you enjoy it. :)

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Karin Smith April 24, 2013 at 11:04 am

Congratulations on the launch of the new book….the title will make it alot easier to leave sitting out on the coffee table and your Mum will be alot more comfortable too!

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Craig April 24, 2013 at 4:29 pm

Good point Karin! :)

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Johhny Mo April 24, 2013 at 11:07 am

Put the latest two book titles together and you have:

Pull your finger out and stop f*cking around.

Now that’s a great philosphy to ensure growth and success in life!

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Craig April 24, 2013 at 4:29 pm

Simple but effective Johnny :)

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Debbz April 24, 2013 at 12:32 pm

Hi Craig
Congratulations on your new book.
I am a kiwi follower of yours and it would be great if you came out here to New Zealand to motivate us all! Here’s hoping you make it over here one day soon!

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Craig April 24, 2013 at 4:30 pm

I’ll do my be Debbz :)

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Loretta April 24, 2013 at 2:36 pm

Congratulations Harps, what a huge effort.

I don’t know if this little gem is in there, but it’s one of my favourites. “Don’t wait for the money fairy to shit fifty dollar notes on your head” Classic Craig Harper :-) x

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Craig April 24, 2013 at 4:31 pm

Wisdom of the ages right there Watto. ;) x

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Princess April 24, 2013 at 3:24 pm

Congratulations Craig!! What an amazing achievement. I look forward to reading it.
Sneezing!!

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Craig April 24, 2013 at 4:32 pm

Thanks Princess – I hope you enjoy it :)

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Tina April 24, 2013 at 6:48 pm

Hey Craig! My order is in :)
Hope it sells squillions!
{{HUG}} Tina

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Anonymous April 25, 2013 at 1:10 am

Congratulations Craig – I hope it’s a best seller. Really looking forward to reading what you’ve written.

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Sarah April 25, 2013 at 2:40 am

Hi Craig,
Where can we buy it in the U.S.? Are you going to make it available on Amazon? Thanks,
Sarah

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Sarah April 25, 2013 at 2:41 am

Oooops forgot to supple my email so I can get the answer. :)

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Dee April 26, 2013 at 8:30 pm

Continuously inspiring me Mr Harper. Looking forward to a great (no doubt) entertaining read. :)

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PG April 29, 2013 at 1:23 am

Ohhhhhhh yayyyyyyyy it’s out!!!! I will buy this one, too, of course….I’d adore an autographed copy!!! I hope you get your new audience and build the shit out of it! “Relatively low profile”? Noooo c’mon, you’re famous!!!! You can’t fool us. I hope it is hugely successful and I love the title. Yayyyy for youuuuu!!!! PG xoxox

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Enrico April 30, 2013 at 4:49 pm

Book purchased and can’t wait to get stuck into it, and I am sure it will inspire me like your other book :-)

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KD May 3, 2013 at 9:38 am

Hi Craig,
Love your blog and your general messsage. Can I get your book from a shelf somewhere or must they be ordered online? I’m wanting to purchase a bunch as prizes for staff within my business in Brisbane.
Thanks Kristy

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Di May 4, 2013 at 12:36 pm

sorry if this has been asked before..but is it available to download? ie ebook ?

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Vickie Blair May 31, 2013 at 11:34 pm

I’m buying this for my husband. He loves your blogs!

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Lisa Harper June 6, 2013 at 8:16 am

I would be interested in an ebook or kindle from amazon…£30 quid , is just a bit steep for me for a book at the moment, cant justify it bud :(

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Becki June 18, 2013 at 8:54 am

ooooh I’m gonna buy it! Love your writing style, so I’m sure going to love reading your book :D

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Murray Chapman July 15, 2013 at 1:55 am

Awesome. I would consider buying it if your link worked :) Jsut came up with a plain white blank screen. Gotta love ASP.NET.

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Anne September 21, 2013 at 3:58 pm

Hi there
Love your daily snippets – can yu buy yur book as an ebook?
Thanks
Anne

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Lawanson Gbenga February 21, 2014 at 2:58 am

Craig, this is a beautiful work. I am highly motivated by what you do with passion. Just want to tell you that you are making a great and better impact not where you are alone but also in africa.
I am proud of you and know someday, you’ll hear of me for good. More grease to your elbow!

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Liz February 21, 2014 at 10:43 am

Hi Craig, I was one of the 400 odd women (and male!) at the Lorraine Lea Linen weekend recently, and have since subscribed to your site. However I am having trouble getting the free e-book, as it tells me I am already registered?? Hope you can help me, as I am eager to read this online! Thanks

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Esther Campion May 17, 2014 at 7:21 am

Hi Craig. I for one of no doubt very many was delighted to see your blog come up in my email feed. And yes I read your message through and as always got a useful nugget from it. I must confess to not having bought your book yet so maybe I’m part of the problem. You’re spot on with the modern attention span but I hope there is enough interest for you tocontinue your inspirational blog. With much gratitude and admiration…

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Jo robinson June 6, 2014 at 2:01 am

Hi Craig
I can’t access the ebook either after registering!
I think I need all your books fast!! Thanks Jo

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Bob June 24, 2014 at 3:03 am

Craig, I recently completed your book! I find your writing to be inspirational, honest, thought provoking and motivating to address the areas I need to work on “my blind spots”. Long term change comes form consitency in filling the tank with information that provokes change. As humans we have leakes and require to be filled often to maintain motivation. Keep up the good work!
All the Best– All the Time

Bob

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