The “it didn’t work” Delusion

I just bumped into a lady at the supermarket who told me how frustrated she is with her “fat body”. Without wanting to, I somehow found myself in the middle of a consult standing in the nut section, basket in hand. And no, the fact that it was the nut section is not lost on me. Anyway, my interest was sparked when Mrs. Frustration told me “I’ve tried everything and nothing worked”.

Curious, I wanted to know what “everything” was. Here’s the list as I remember it: personal trainers (4), an exercise bike for home, numerous gym memberships, Pilates, tennis lessons, boxing, a health retreat and more diets than she could remember.

Well, it didn’t take long to discover that (1) she likes the idea of physical change more than the practical reality of creating it (2) she has an aversion to discomfort (3) she is awesome at excuses and denial and (4) she didn’t persevere with anything for longer than four weeks. I also learned that she had used her two year-old exercise bike once (it’s uncomfortable), never went back for a second tennis lesson (her back hurt) and “didn’t really enjoy the gym”.

In reality, it wasn’t that “nothing worked”.

It was that she didn’t work.

If you liked this article, subscribe to my blog and receive my FREE eBook. Click here: I want a FREE eBook. If you’re interested in having me work with your organisation you can contact me here.

{ 8 comments… read them below or add one }

Anonymous July 9, 2014 at 11:26 am

Please marry me Craig


Anonymous July 9, 2014 at 2:31 pm

Stand in line cos theres a very long queue of girls wanting to marry Craig. Lucky the girl who gets him I say.


Vin July 22, 2014 at 7:23 pm

There is probably a few blokes in that queue as well.


Anonymous July 10, 2014 at 7:43 am

Bet she didn’t want to continue the conversation once she realised you weren’t going to sympathise with her!

Amazing how many people stop talking and want to walk away when you start pointing out facts or contradicting their beliefs.


ecmcspline July 10, 2014 at 2:16 pm

BINGO!!!! A great way for me especially to reflect on things that are not working, becuase they actually are if I want to get uncomfortable and become a Doer…..Thanks :-)


Jon Montgomery Speaker July 17, 2014 at 7:57 pm

Hey Craig,
I also met this kind of people who want everything without doing efforts for them.They really need a motivational speaker like you to be inspired in life.


Kara Lane August 13, 2014 at 4:57 am

The supermarket story is all too common, and your conclusion that it was “her” that didn’t work is all too true. I used to be surprised when someone would ask for my advice and then tell me all the reasons my suggestions wouldn’t work…even though they worked fine for me. It doesn’t surprise me anymore. Anything worth doing requires effort and persistence, but I think the “something for nothing” mentality has become so ingrained in some people that they don’t even notice it. It’s unfortunate, because they’re missing out on the rewards that come to those willing to do the work.


kiki August 19, 2014 at 5:33 am

Hi Craig,

they are getting “bigger´` and bigger, every Year here in Germany.
And they tell me: You have no butt in your pants.
I wish fhem well!


Leave a Comment

Previous post:

Next post: